DBI DM Consumer Cold Calling Guide
DBI DM Consumer Cold Calling Guide
Empowering High-Performance Consumer Engagement
Section 1: DBI DM’s 5-Step Consumer Calling Process
1. Get Their Attention (Use Their Name if Available)
Start with: “Hi, is that Mr/Mrs [Surname]?” – Speak clearly and confidently. Avoid “How are you today?” as it gives control to the consumer. You set the tone.
2. Identify Yourself and DBI DM
“My name is [Your Name], and I’m calling from DBI Direct Marketing – we work on behalf of trusted UK brands.”
Be polite and professional.
3. State the Purpose of the Call
“The reason for my call is to quickly check if you might be interested in receiving information on [energy saving/gold investment/home improvement/etc.], which may help you save money or access exclusive offers.”
4. Bridge to Value
“We’ve recently helped people in your area [get a free quote/reduce bills/learn about savings options], and I thought this might be of interest to you too.”
5. Ask and Pause
“Would it be okay if I ask a couple of quick questions to see if this could be relevant for you?”
Then pause and wait. Let them reply.
Section 2: Advanced B2C Calling Framework – The DBI DM Way
Talk Like a Human
Stay friendly, natural, and not robotic. Imagine you’re helping someone you know.
Be Prepared
Know what campaign you’re working on and be ready to explain it clearly in one sentence.
Qualify Gently
Ask soft questions early.
Examples:
– “Have you had any recent quotes for [windows/doors/insurance/etc.]?”
– “Is that something you’ve looked into recently?”
Build Rapport Quickly
Show you’re listening. Mirror their pace. Smile when you talk – it helps your tone.
Handle Objections Smartly
Is it a real no or just hesitation? Clarify gently before moving on.
Example: “That’s completely fine. Out of interest, is that because you’ve sorted it already or just not something you’ve looked into yet?”
Section 3: Best Practices from DBI DM Consumer Experts
Personalise When You Can
Use location, age bracket, or general household info if available (always within compliance).
Respect Time
Ask: “Is now a good time for a quick chat or would another time suit better?”
Use Real Questions to Drive Interest
“Have you ever considered getting a no-obligation quote for [X]?”
“Would you like to receive a free information pack on [Y]?”
Listen to Tone, Not Just Words
A hesitant voice might mean interest with caution – be calm, not pushy.
Close with a Simple Next Step
“Perfect – I’ll just confirm a few details and get that arranged for you.”
Or: “I’ll pass this on to our specialist team who’ll give you a quick call to explain the next steps.”
Section 4: Sample DBI DM B2C Scripts
Intro / Warm-Up
“Hi, it’s [You] calling from DBI Direct Marketing – we’re currently speaking with homeowners in your area about [topic]. Can I quickly ask if you’re the homeowner?”
Voicemail (If Permitted)
“Hi, it’s [You] from DBI DM. We’re reaching out with some great offers available in your area this month. Feel free to call me back on [number]. Thanks!”
Qualifying Call
“We’re speaking to households about [X campaign – e.g., energy savings or investment info]. Would it be okay if I ask 2 quick questions to check if it’s relevant?”
Section 5: Consumer Objection Handling – DBI DM Style
Objection: ‘Not interested’
Response: “Of course – just before I go, can I ask if it’s something you’ve already sorted or just not something you’re looking at right now?”
Objection: ‘Too busy’
Response: “Totally understand – would a quick call later this evening or tomorrow work better for you?”
Objection: ‘I don’t trust cold calls’
Response: “That’s understandable – we only work with fully compliant, opt-in data and UK-based brands. We’re happy to just send free info – no pressure.”
Objection: ‘Don’t want to spend any money’
Response: “That’s no problem – this is purely for information and quotes, and there’s absolutely no cost or obligation at all.”
Let us help you speak with UK consumers actively seeking products or services like yours. Tell us your ideal customer, and we’ll find them for you.
If you would like to find out more, please contact Maddy, Kim or Elle on cservices@dbiph.com or what’s app number (+639157121471)
