DBI’s People Finder campaign

DBI’s People Finder campaign

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We Qualify, We quality check, We deliver to you as the shift goes on, You close.

DBI’s People Finder campaign is a standout example of consumer lead generation done right—blending strategic targeting, data-driven insight, and meaningful engagement to attract high-quality leads.

At its core, the campaign isn’t just about outreach—it’s about identifying and connecting with the right type of consumer: individuals with both the interest and intent to engage. This is where DBI’s data expertise makes the difference. By leveraging verified consumer data and advanced profiling tools, People Finder pinpoints audiences most likely to convert. It’s about relevance—ensuring every lead has genuine potential, not just a name on a list.

The campaign is designed to reduce friction and increase response rates. The result? Higher-quality leads, lower acquisition costs, and better ROI.

DBI’s People Finder approach is also flexible—allowing between one to three quick and relevant questions to be asked per consumer, depending on the campaign objective or lead qualification criteria. This keeps the interaction light, personal, and efficient—while still gathering enough insight to identify genuine intent.

Operationally, DBI brings deep outbound expertise—combining smart dialler strategies, compliant scripting, and real-time campaign optimisation. This ensures that each interaction not only generates interest but nurtures it into a qualified lead.

Ongoing testing and data analysis further refine audience profiles and campaign performance—continually sharpening the focus on the most responsive consumers.

In a saturated market, DBI’s People Finder campaign doesn’t just reach consumers—it finds the right consumers. The ones most likely to engage, convert, and create long-term value. That’s what makes it a powerful lead generation engine.

Example: Consumer Qualification Question Set Used by DBI

To ensure leads are both relevant and commercially valuable, DBI’s team uses structured yet concise questioning when speaking with UK consumers. Here’s an example segment of the script used to qualify potential business-related leads:

Q5: “Ok, the last job role to ask about I have is—are you self-employed or do you run your own business?”

  • If Yes – Go to Q6
  • If No – Go to End Call

Q6: “And how many people work for you?”

  • 1–5
  • 6–10
  • 11–20
  • 21–50
  • Over 50 → Go to Q7

Lead classification based on response:

  • 6–10, 11–20, 21–50, or Over 50 = Premium Lead
  • 1–5 = Low Priced Lead

Q7: “And what’s the name of the business, please?”

  • (Free text entry)

This structured, insight-led approach—combined with the option to tailor how many questions are asked—helps DBI build rich consumer profiles while delivering only the most relevant, action-ready leads to clients.

Let us help you speak with UK consumers actively seeking products or services like yours. Tell us your ideal customer, and we’ll find them for you.

If you would like to find out more, please contact Maddy, Kim or Elle on cservices@dbiph.com or what’s app number (+639157121471)

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