DBI’s Direct Marketing Questionnaires

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Direct marketing questionnaires, (also known as telephone questionnaires, telemarketing or question sponsorship) are an effective means of harvesting insight rich consumer data. Outbound calls are made by our highly trained agents to opted-in consumers via both landline and mobile telephone numbers. A series of structured questions are asked on behalf of our sponsors to gain specific information.

Examples of questions our sponsors may wish to ask UK consumers on our live direct marketing questionnaire are:

Question 1. “On behalf of (your company name), do you currently have broadband?”

Question 2. “And who is your broadband provider?”

These are fantastic examples of questions a broadband provider would want to use, as the data gained helps them to target specific consumers and enables them to offer consumers a more attractive broadband package than their current supplier.

Another example of a question on our direct marketing questionnaire is:

“Mobility Solutions UK would like to know; Do you, or someone in your household suffer from any of the following: arthritis, back pain, poor circulation, sleeping problems?”

If the consumer answers yes, this is a lead.

There are many advantages of using telephone questionnaires for direct marketing and data collection. For example:

  1. High Accessibility: Almost 100% of the UK population has a telephone. The benefit of talking to someone in real time and being able to answer any questions or queries has distinct advantages over online lead generation.
  2. Great Quality Control: Agents have a script to adhere to, and in addition, calls are recorded and monitored by our QA team. This means we can quickly verify if an agent is behaving correctly with the consumer and we can verify the responses given by the consumer.
  3. Quick Handling and Data Processing: When a client wishes to add a sponsored question to our direct marketing questionnaire, the data and responses can be delivered to the client withing 48 hours. This gives the client the opportunity to call back the consumer while the original survey questions are still fresh in their mind.

DBI has over 7 years of lead generation and direct marketing questionnaire experience. We can help you find the right customers for your business!

Contact us today to discuss having your question added to our telephone survey.

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