What is a good survey question?
A good survey question is a simple yes/no question or a question that requires a simple one-word answer that provides an insight into the status of a consumer’s current product or service.
This information allows a data buyer to gain an insight into a consumer’s current supplier and gives an opportunity to call them and sell their own products and services.
Below are a few examples of survey questions DBI ask consumers during our direct marketing questionnaires.
Home Insurance
Question 1. “Save Today would like to ask; do you currently have home insurance?”
If the answer is yes, continue to question 2
Question 2. “And which month is the policy due for renewal?”
If the consumer answers yes to question 1 and provides the month the policy is due for renewal, this is a lead.
Broadband
Question 1. “On behalf of Save Today, do you currently have broadband?”
Question 2. “And who is your broadband provider?”
If the consumer answered yes to question 1, and provided their broadband provider for question 2, this is a lead.
Energy
“Save Today may be able to get you onto a better deal for your energy. If you would like to know more, can you tell me who your utility provider is please?”
If the consumer provides their energy supplier name, this is a lead.
Life Insurance
Question 1. “On behalf of Save Today, do you currently have a life insurance policy?”
Question 2. “And which life insurance company is your policy with?”
If the consumer answered positively to both questions, this is a lead.
Sky Satellite TV status
“Save Today would like to ask; do you currently receive Sky TV through a dish attached to your property?”
If the consumer answer yes, this is a lead.
Washing Machine Warranty
Question 1 “On behalf of Save Today, how old is your washing machine?
The agent will then select the age bracket from a drop-down box to record the response.
Question 2 “And which brand is your washing machine?”
The agent will then select the age bracket from a drop-down box to record the response.
This data is can be used for the following purposes
- Direct Mail / Postal Campaigns
- Outbound Telephone Campaigns
- Bespoke Campaigns
- Lead Generation
Below is a profile of the information we hold for each record who responded positively to the consumer marketing questionnaire:
- First name
- Last name
- Age Bracket
- Male / Female
- Postal codes
- Telephone Number
- Home Address
- Homeowner/Not Homeowner
- All records are Non-TPS
- Employed/Unemployed/Retired
Contact us today for more information regarding our databases and pricing!!
0203 630 8888
