Why Outbound Calling Campaign Times Should Change Throughout the Year

An outbound calling campaign should consider adjusting its start and finish times throughout the year based on target age demographics, seasonal factors, and consumer behavior shifts like school half terms and summer holidays for the following key reasons:

1. Target Age Demographics
– Working-age adults (25–60) are typically unavailable during standard working hours (9–5). Calling outside of these times (e.g., early evenings or weekends) increases the chance of contact.
– Retired individuals (60+) are more likely to be home during mid-morning or early afternoon, so earlier call windows can be more productive.
– Younger adults (18–25) may work irregular hours, attend college, or have more flexible schedules. Calling campaigns targeting them should experiment with late afternoon or evening slots.

2. Seasonal Factors
– Winter months often see people indoors earlier due to colder, darker evenings — calling after 5 p.m. may be more effective.
– Summer months can reduce availability during evening hours, as consumers may spend more time outside or away from home — daytime calls might work better depending on the audience.

3. School Half Terms & Summer Holidays
– During school holidays, parents (especially stay-at-home or part-time working ones) may be busier during the day but more available in the evening.
– Calling during typical ‘family times’ (e.g., 3–7 p.m.) may see lower answer and engagement rates.
– For campaigns targeting parents or households, it’s wise to adjust call times outside of peak family activity hours during these periods.

4. Maximizing Contact Rates and Respecting Consumer Preferences
– Consumers’ availability and willingness to engage change throughout the year — a campaign that doesn’t adapt risks lower contact and conversion rates.
– Adapting times also helps with regulatory and ethical calling practices by avoiding perceived nuisance calls during inappropriate hours.

Summary
By adjusting start and finish times dynamically, based on:
– Who you’re calling (age group),
– When you’re calling (seasonality),
– and What’s happening in their life (school terms, holidays),

you improve contact rates, conversation quality, and campaign efficiency — all while showing respect for the consumer’s time.

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If you would like to find out more, please contact Maddy, Kim or Elle on cservices@dbiph.com or what’s app number (+639157121471)